What Is HEIC? The iPhone Photo Format Explained

HEIC, HEIF and HEVC in plain English – what the format is, why your iPhone uses it, where it works and how to open or convert it.

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Why remove the location?

iPhone photos store the GPS position where they were taken. We remove it by default so you don't share your home address by accident. Date, camera and lens info are kept.

How to convert a HEIC file to JPG in 3 steps

  1. Add the HEIC file

    Drag the HEIC file onto the converter at the top of this page, click "Choose photos" or paste it with Ctrl+V.

  2. Keep JPG or pick another format

    JPG is selected by default at quality 92. Switch to PNG for lossless files or PDF to combine photos into a document.

  3. Download the result

    The file is converted on your device in seconds. Download it directly or save several photos at once with "Download all (ZIP)".

What is HEIC – an iPhone HEIC photo file next to its JPG equivalent

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What is HEIC, in one sentence?

So, what is HEIC? It is the photo format your iPhone uses by default: a modern image file that stores pictures at roughly half the size of a JPG while keeping the same visual quality. Files end in .heic (sometimes .heif), and they look perfect on Apple devices – but plenty of other software still can’t open them, which is why so many people search for the HEIC meaning in the first place.

HEIC meaning and full form

HEIC stands for High Efficiency Image Container. To understand it, it helps to separate three abbreviations that are often mixed up:

  • HEIF (High Efficiency Image File Format) is the container – a standard developed by MPEG, the group behind the MP3 and MP4 formats. It defines how one or more images, plus extra data such as thumbnails and metadata, are packaged in a file.
  • HEVC (High Efficiency Video Coding, also known as H.265) is the compression method. It was designed for video, but it is also very good at compressing single frames.
  • HEIC is a HEIF file whose images are compressed with HEVC. That is the exact combination an iPhone camera produces.

Put simply, HEIF is the box, HEVC is how the picture inside is squeezed, and HEIC is the name for that particular box-and-squeeze combination.

A short history of the HEIF format

The HEIF format was standardised by MPEG in 2015 as a successor to JPG, a format that dates back to the early 1990s. Apple adopted it in 2017: with iOS 11, HEIC became the default iPhone photo format, and Macs gained support at the same time. The main reason was storage. Phone cameras were getting better, photos were getting bigger, and halving the file size meant users could keep far more pictures on their devices and in iCloud.

Pros and cons of HEIC

Advantages Disadvantages
About half the size of JPG at similar quality Not supported everywhere, especially on Windows and older Android phones
16-bit colour for smoother gradients Many websites, web forms and online shops reject it
Transparency, depth maps and image sequences Print services don’t accept it on every upload path
Stores Live Photos stills, bursts and portrait data Decoding needs more processing power than JPG

Which devices can open HEIC files?

Platform HEIC support
iPhone and iPad (iOS 11 and later) Native – it’s the default camera format
Mac Native in Preview, Photos and Finder
Windows 10 and 11 With HEIF Image Extensions and HEVC Video Extensions from the Microsoft Store
Recent Samsung and Pixel phones Usually in the gallery, but not in all apps
Older Android phones Often not supported
Websites, forms, print services Varies – JPG is the safe choice

How to open or convert a HEIC file

You don’t need special software. On this page you can open a HEIC file in your browser, look at it full size and save it as JPG, PNG or PDF. The conversion runs locally with a WebAssembly build of the open-source libheif library, so your photos are never uploaded. There are no limits, no watermark and no sign-up.

Should you keep using HEIC?

For most iPhone users, yes. HEIC saves a lot of space, and Apple devices handle it perfectly. Convert only when you need to share, upload or print. If you’d rather avoid HEIC entirely, set Settings › Camera › Formats to Most Compatible and your iPhone will take JPG photos instead. A good middle ground is Settings › Photos › Transfer to Mac or PC › Automatic: photos stay HEIC on the phone but are converted to JPG when you copy them to a computer by cable.

Tip: for prints, convert to JPG at quality 95–100. The HEIC to JPG converter keeps full resolution, the original colour profile and – by default – the date and camera details, while removing the GPS location.

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Frequently asked questions

What does HEIC stand for?

HEIC stands for High Efficiency Image Container. It is Apple's name for a HEIF image whose pixels are compressed with the HEVC (H.265) codec. The ".heic" file extension tells apps that the photo uses this combination, which is why HEIC and HEIF are often used interchangeably.

Is HEIC better than JPG?

In terms of efficiency, yes. HEIC stores photos at about half the size of a JPG of similar quality and supports 16-bit colour, transparency and depth maps. JPG wins on compatibility, because practically every device, app and website can open it. That is why many people keep HEIC on the phone and convert for sharing.

What is the difference between HEIC and HEIF?

HEIF is the general container format standardised by MPEG; it can hold images compressed with different codecs. HEIC is a HEIF file that specifically uses HEVC compression, which is what iPhones produce. In practice, an iPhone photo with a .heic extension is a HEIF image.

How do I open a HEIC file on Windows?

Install HEIF Image Extensions and HEVC Video Extensions from the Microsoft Store, after which the Photos app opens HEIC and Explorer shows thumbnails. If you don't want to install anything, open the file in a browser-based HEIC viewer or convert it to JPG on this page.

How do I stop my iPhone from taking HEIC photos?

Go to Settings › Camera › Formats and choose Most Compatible. New photos are then saved as JPG, although they take roughly twice the storage. Existing photos stay HEIC, so convert those separately when you need them in JPG.

Is it safe to convert HEIC files online?

It depends on the service. This converter never uploads your photos; the conversion runs inside your browser with WebAssembly, so the files stay on your device. Before using any online tool for private photos, check whether it sends your files to a server.